对于本杰明这个品牌,我们并没有过度商业化的包装。考虑其作为色彩展示空间,它更多的应该是有温度的、大众化的体验设计。不应是单纯的产品售卖,更重要的是让人了解它的品牌塑造和历史文化。绿色背景的展示柜,借助色卡本身的色彩,仿佛一个个悦动的音符。
For the brand, we don't have over-commercial packaging. Considering it as a color display space, it should be more of temperature, mass experience design. It shouldn`t be a simple transaction, but it is important that it will let people know its branding history and culture. The green display cabinet with the color of the color card itself, seems to be a pleasant note.